Bestselling author and renowned breathwork coach Stuart Sandeman approached Accept & Proceed to elevate the Breathpod brand to reflect the importance of simple breathwork and how it can transform your everyday life.

Using a centralised ‘dot’ as the focal point of the brand identity and drawing our inspiration from ancient mandalas and geometric configurations of symbols used to focus attention, we created a versatile system which represented the individual and the collective, the micro and macro when it comes to the true power of breathwork.

With the ‘dot’ as our foundation, we created new core brand elements including logo, colour palette, motion and graphic systems and applied these to a number of brand applications. These included: social posts, a newsletter, breathing technique animations and website.