Breathpod
Bestselling author and renowned breathwork coach Stuart Sandeman approached Accept & Proceed to elevate the Breathpod brand to reflect the importance of simple breathwork and how it can transform your everyday life.
Using a centralised ‘dot’ as the focal point of the brand identity and drawing our inspiration from ancient mandalas and geometric configurations of symbols used to focus attention, we created a versatile system which represented the individual and the collective, the micro and macro when it comes to the true power of breathwork.
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/6321f1c418c9f32e8ba12d5c_Breathpod_Graphic_v1.png)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/6321f304a4e9004ba210794a_Breathpod_Guidelines_Posters_v1%20copy.jpg)
With the ‘dot’ as our foundation, we created new core brand elements including logo, colour palette, motion and graphic systems and applied these to a number of brand applications. These included: social posts, a newsletter, breathing technique animations and website.
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/63298dc03249da5582c999d8_Breathpod_Guidelines_Overview_v1.jpg)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/6321e2c831f65451b3b33c3c_Breathpod_Guidelines_Tshirt_v1.jpg)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/63298dc0c56c8ab020e84f8a_Breathpod_Guidelines_WindowVinyl_v1.jpg)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/63298dc78a18b26d8c67fb1e_Breathpod_Guidelines_BusCard_v1.jpg)