Brand Design




Unlocking the potential of all gamers

BaseCamp is a smart student housing provider that needed support in developing the name and visual identity for their new eSports enterprise which offered training camps and gaming centres across Europe. 

The identity needed to reflect their holistic approach to training, including everything from rig building to fitness and nutrition. BaseCamp also wanted its identity to appeal to a diverse mix of gamers across all genders and backgrounds.

As BaseStack exists to unlock the potential of all gamers, the identity celebrates the uniqueness of each game, event and player. Taking visual cues from online chats, we constructed a bespoke symbol language that the community could come to understand and utilise. The identity became an immersive experience and welcoming environment that allowed players to unlock their potential, express themselves, celebrate what they love and simply have fun.