Beats by Dre
Retail Experience



Beats by Dre

Launching the world’s most advanced, experiential headphones

Beats New Solo Pro actively blocks external noise and uses real-time audio calibration, giving listeners the space needed to create and stay inspired. We created an experience within Harrods’ new menswear department that coincided with the launch of these new headphones.

We built three immersive pods that encapsulated the headphones and utilised typography and brand colours from the ‘Noise is Canceled’ campaign. By using proximity triggers we were able to silence all surrounding noise and tell the story of the New Solo Pro's noise canceling capabilities.