Addium
The rebrand materialises Addium’s commitment to create and secure a better future for producers, the planet and people, using insightful data interpretations that can drive effective change as a vehicle.
With an industry-leading visual language to match Addium’s industry-leading capabilities, the holistic rebrand authored by Accept & Proceed houses three previously distinct products: Aroya, a hardware and software cannabis cultivation platform, Pometa, used for responsible orchard management, and Aqualab, offering food safety and quality control solutions.
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f60d35c907fd6c42f190f_AP_Addium_Logo.png)
Evidence presented by IBM reports that roughly 90% of the data captured by sensors never gets used. At the heart of the new identity is the intersection between tech and humanity: the visual system looks to unveil and bring the complexity of technical data points to life as Addium innovates new ways to gather, explore and analyse previously 'dark' data.
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f83deb85dced5a63e670e_AP_Addium_Guidelines.png)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f80de45452251b596b013_AP_Addium_POMETA.png)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f6830e3572daf0b0007e8_AP_Addium_Brochure.png)
A&P Team:
Gio Marani
Callum Green
Ally Haigh
Janice Feryn
Marco Raciti
Matthew Jones
Nick Blowey
Michelle Dona
Mark Nelkin
In partnership with Addium and Serviceplan
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f686b16fc05c43c90fbe6_AP_Addium_Keynote.png)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f68ea55093afad5602b0c_AP_Addium_Lab.png)
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/653f819c553c863feb6ec0ed_AP_Addium_Hardware_AQUALAB3.png)