The rebrand materialises Addium’s commitment to create and secure a better future for producers, the planet and people, using insightful data interpretations that can drive effective change as a vehicle.
With an industry-leading visual language to match Addium’s industry-leading capabilities, the holistic rebrand authored by Accept & Proceed houses three previously distinct products: Aroya, a hardware and software cannabis cultivation platform, Pometa, used for responsible orchard management, and Aqualab, offering food safety and quality control solutions.
Evidence presented by IBM reports that roughly 90% of the data captured by sensors never gets used. At the heart of the new identity is the intersection between tech and humanity: the visual system looks to unveil and bring the complexity of technical data points to life as Addium innovates new ways to gather, explore and analyse previously 'dark' data.
In partnership with Addium and Serviceplan