Addium

Data has the potential to change our world. But all that data is useless without interpretation. Addium are dedicated to growing knowledge through data, turning seemingly unconnected information into the tools people need to nurture a future that flourishes for all. They just needed a cutting edge visual language to match their industry-leading capabilities.

‍

About 90% of data captured by sensors is never used. And with over 300 million terabytes of data produced every day,  a lot of its potential is left unrealised. Addium works to bridge this ‘dark data’ gap across three traditionally separate sectors of the industry, innovating new ways to gather and apply previously unusable information. Rooted in science and a dogged dedication to explore the unknown, our visual language brings together these differing types of data on one cohesive system.

‍

At the heart of the new identity is a collaboration between tech and humanity; the belief that in the right hands insightful information can drive real change. The visual system uses structured grids to bring order to the chaos and complexity of technical data. Nodes, our visual representation of data points, are placed in the grid’s gutter creating a comforting sense of consistency. These nodes can also be activated to uncover extra pieces of information or imagery. And the number of nodes used can also change to suit different applications.

‍

Our visual language focuses on following the journey of data — from unknown to known, dark to light. It turns data into points of exploration and analysis. Our logo follows the same principles. The Addium symbol is a modular arrow connected to a node ‘data point’,  reflecting the company's constant journey to fully uncover the complete world of data.

‍

From its modern Grotesk typography to the neutral colour palette, every aspect of the brand is built to communicate industry expertise. And build a bold platform for Addium’s innovative product line. Whether static or in motion every aspect of the identity inspires confidence. 

The rebrand also unites three previously separate products: Aroya, a hardware and software cannabis cultivation platform, Pometa, used for responsible orchard management, and Aqualab, offering food safety and quality control solutions. Harnessing Addium’s heritage and breadth of knowledge, we have created a brand system which fosters unity and togetherness across all products and offers. And helps them claim their deserved position as the category leader, bettering the industry, society, and humanity at large.