We are
Accept & Proceed
Actually, we are
Accept & Proceed
And you.
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We are Accept & Proceed.
We believe in the power of design.
And the responsibility we have as designers of brands and experiences, to not just design for, but to take a deliberate role in helping the emergence of a new and better society for all.
Creating with necessity, purpose and responsibility.
With provocateurs and partners who don’t mind when we push, not back, but forwards. Moving with urgency to a future more suited to the world in which we will live.
Accept & Proceed. Design for the Future.
Dickies
From construction workers to artists and skaters, iconic American workwear manufacturer, Dickies has had a diverse and loyal following for 100 years. Armed with a new creative vision and plans to enter new markets, the brand needed to evolve to ensure it was fit for purpose in the digital world.
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Second Sea longlisted for the 2023 Dezeen Awards
Our work for Second Sea has been longlisted for the 2023 Dezeen Awards, in the Graphic Design category.
Congratulations to our design team, our digital partners ON and the team at Royal College of Art.

My Life in Design with David Johnston
Accept & Proceed founder David Johnston switched places from host of Endless Vital Activity to guest of My life In Design last week, when he sat down with Claire Blyth from Red Setter to talk about his trajectory, the inception of A&P, the role of the designer in the emergence of a new society and the importance of designing for the future.

Matthew Jones to speak at XChange
Accept & Proceed Partner Matthew Jones will be speaking at Ravensbourne University London’s XChange event this Thursday, 8 June.
Join him as he explores the role of purpose in the design industry alongside speakers from Creative Conscience, Mother and This Ain’t Rock’n’Roll.
Endless Vital Activity
Bringing you conversations to inspire radical action, Endless Vital Activity is our podcast hosted by A&P Founder David Johnston. Each season we engage in wide-ranging conversations with radical thinkers, artists, scientists, and activists about the problems we have been given to solve, and seek new perspectives to reimagine our world.
Bethany Koby

Bethany journeys through her trajectory, from her education to the inception of Fam Studio and Tech Will Save Us.
Adrian Lahoud

Adrian discusses Second Sea, why we need to stimulate debate around reparations, and the importance of reciprocity.
Working with A&P
The world we’ve been given to solve. It’s a phrase as big as your horizons. The brands and visionaries we work with are worlds in themselves. We shape and strengthen them. But we – brands and A&P – working together, look at other worlds too. Climate change, sustainability, community, responsibility, love. Design is an energy for good and we have big horizons when we think about what it can do.
If you share our vision, have a look at our open positions.