Accept & Proceed
Actually, we are
Accept & Proceed
We are Accept & Proceed.
We believe in the power of design.
And the responsibility we have as designers of brands and experiences, to not just design for, but to take a deliberate role in helping the emergence of a new and better society for all.
Creating with necessity, purpose and responsibility.
With provocateurs and partners who don’t mind when we push, not back, but forwards. Moving with urgency to a future more suited to the world in which we will live.
Accept & Proceed. Design for the Future.
From construction workers to artists and skaters, iconic American workwear manufacturer, Dickies has had a diverse and loyal following for 100 years. Armed with a new creative vision and plans to enter new markets, the brand needed to evolve to ensure it was fit for purpose in the digital world.View case study
Designing the future with David Johnston
Listen to this thought-provoking conversation between Accept & Proceed Founder David Johnston and DashDigital on ‘Designing the Future’.
“When you think about a brand system or the design work that you actually create you're actually bringing into the world language and symbols which fundamentally change the way we behave in the world around us. That's a superpower – it's a dark art, and it comes with a responsibility.”
B-corp recertification score: 101.1
We’ve received our B-corp recertification with an accreditation score of 101.1. We’re feeling grateful and proud of the collaborative efforts of our team and our partners.
Looking back to our first B-Corp certification in 2020, we’ve come a long way. We’ve evolved our knowledge, interrogated our operations, raised our bar. And we’ve asked ourselves, every day, how we can use the power of design to generate positive environmental and social impact with our partners and within our communities.
We won’t settle here. Acknowledging the responsibility that comes with B-Corp status, this milestone energises us, strengthens our resolve, and keeps us focused fearlessly forwards.
Into the future, we commit to more evolution, more interrogation, more bar-raising. We commit to more self-analysis, more amplification and acceleration of impact in our networks. We commit to caring, for one another, for our work, for our planet. We’ll continue to move with urgency, create with necessity and design for the future.
Matthew Jones joins panel at Ravensbourne University
Accept & Proceed Partner Matthew Jones will be joining Rave Late on Creative Changemakers at Ravensbourne University London on Thursday 19 Oct, alongside Andy Cook, Eider Fernandez of Zaha Hadid Architects, Sarah Ria Mursal and Professor Simon Robertshaw RCA, FRSA.
Join the panelists as they discuss creative change, through the lens of purpose, technology and society.
When: 19 Oct, 6:30pm
Where: Ravensbourne University London
Endless Vital Activity
Bringing you conversations to inspire radical action, Endless Vital Activity is our podcast hosted by A&P Founder David Johnston. Each season we engage in wide-ranging conversations with radical thinkers, artists, scientists, and activists about the problems we have been given to solve, and seek new perspectives to reimagine our world.
Bethany journeys through her trajectory, from her education to the inception of Fam Studio and Tech Will Save Us.
Adrian discusses Second Sea, why we need to stimulate debate around reparations, and the importance of reciprocity.
Michael expands on what lies between our built environment and our natural environment: biomimicry.
Working with A&P
The world we’ve been given to solve. It’s a phrase as big as your horizons. The brands and visionaries we work with are worlds in themselves. We shape and strengthen them. But we – brands and A&P – working together, look at other worlds too. Climate change, sustainability, community, responsibility, love. Design is an energy for good and we have big horizons when we think about what it can do.
If you share our vision, have a look at our open positions.