Every headline for our Canary Wharf Residential campaign was created by a generative algorithm, fed with words unearthed from over 30 years of Canary Wharf press articles.

Our system takes the nouns and verbs from this archive of articles to create new 3 word slogans. Acting as a metaphor for Canary Wharf’s increasingly diverse environment, our campaign explores the serendipitous nature of randomised phrases to shape a system that bridges nouns and verbs and unveils thousands of possible word combinations.

The boldness of the typography has a nod to the wonderfully provocative work of Barbara Kruger. All with a poetic feel that speaks into the power of Canary Wharf’s ever-evolving community.