Listen to this thought-provoking conversation between Accept & Proceed Founder David Johnston and DashDigital on ‘Designing the Future’.

“When you think about a brand system or the design work that you actually create you're actually bringing into the world language and symbols which fundamentally change the way we behave in the world around us. That's a superpower – it's a dark art, and it comes with a responsibility.” 

Link to the episode here

We’ve received our B-corp recertification with an accreditation score of 101.1. We’re feeling grateful and proud of the collaborative efforts of our team and our partners.

Looking back to our first B-Corp certification in 2020, we’ve come a long way. We’ve evolved our knowledge, interrogated our operations, raised our bar. And we’ve asked ourselves, every day, how we can use the power of design to generate positive environmental and social impact with our partners and within our communities.

We won’t settle here. Acknowledging the responsibility that comes with B-Corp status, this milestone energises us, strengthens our resolve, and keeps us focused fearlessly forwards.

Into the future, we commit to more evolution, more interrogation, more bar-raising. We commit to more self-analysis, more amplification and acceleration of impact in our networks. We commit to caring, for one another, for our work, for our planet. We’ll continue to move with urgency, create with necessity and design for the future.

Accept & Proceed Partner Matthew Jones will be joining Rave Late on Creative Changemakers at Ravensbourne University London on Thursday 19 Oct, alongside Andy Cook, Eider Fernandez of Zaha Hadid Architects, Sarah Ria Mursal and Professor Simon Robertshaw RCA, FRSA.

Join the panelists as they discuss creative change, through the lens of purpose, technology and society.

When: 19 Oct, 6:30pm

Where: Ravensbourne University London

Our work for Second Sea has been longlisted for the 2023 Dezeen Awards, in the Graphic Design category. 

Congratulations to our design team, our digital partners ON and the team at Royal College of Art.

Explore the design longlist here

Accept & Proceed founder David Johnston switched places from host of Endless Vital Activity to guest of My life In Design last week, when he sat down with Claire Blyth from Red Setter to talk about his trajectory, the inception of A&P, the role of the designer in the emergence of a new society and the importance of designing for the future.

Listen here

Accept & Proceed Partner Matthew Jones will be speaking at Ravensbourne University London’s XChange event this Thursday, 8 June.

Join him as he explores the role of purpose in the design industry alongside speakers from Creative Conscience, Mother and This Ain’t Rock’n’Roll.

Find out more

As part of the The___Dream, the House team and David Johnston have collaborated to shape the Pool of Contention.

Shining a spotlight on co-creation, our community is encouraged to submit a confession in the form of an audio. Paired with this, we ask that you also set an intention, aligned with the future you want to be part of. Then, the pool becomes the medium and the message — hosting, echoing and releasing this plural amalgamation of confessions.

Both a collective and an individual experience, ‘Pool of Contention’ blurs the lines between introspection and liberation; private and communal; memory and intention; past and future.

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If you wish to contribute, send a voice note to david@acceptandproceed.com.

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Our work for Second Sea has been recognised at the 2023 D&AD awards, in the Integrated Design category.

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Delve into the list of winners 

We’re proud to share that our work for Second Sea has also been recognised with an Honourable Mention at the 2023 Creative Review Awards.

Thank you to the judges, our design team, the team at RCA’s School of Architecture (Adrian, Benjamin, Sam) and our digital partner ON.

We’re excited to share that D&AD has shortlisted our work for Second Sea at this year's awards.

Congrats to our design team, our digital partners ON and the team at Royal College of Art, Adrian Lahoud, Sam Jacoby and Benjamin Mehigan for making it happen.

See the shortlist here

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Accept & Proceed Founder David Johnston and Adrian Lahoud (Royal College of Art) will be speaking at The__Dream, the world’s most beautiful business festival. 

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Titled ‘Memories of the Future’, David and Adrian will discuss Second Sea, the notion of home and systems of care.

When: June 2–5 2023

Where: Sintra, Portugal

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Explore the programme

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A&P's Design Director Alison Haigh will be speaking at TypoCircle’s SuperCondensed student festival alongside Aaron Merrigan, Emilie Chen, Nike Lyle & Sam Perkins.

Learn more

Coinciding with Women’s History Month, we hosted a creative session, dedicated to women, at our A&P studio. Wary of creating a box-ticking exercise, we designed this session as the first of a series of open spaces for us to collectively call ourselves to account on bias and unthinking, and contribute to awareness. The session kicked off with an enlightening share from the Strategy team, exploring the origins of the gender gap. The Design team then facilitated a richly inspiring team-wide share of creative women. The session ended with a prompt, for team members to contribute practical ideas to turn these principles into actions, showing up in our growth as individuals, our capabilities as a studio, our co-creations with partners, and our contributions as citizens.

Let’s be conscious - today and every day.

In this episode of Endless Vital Activity, David Johnston meets with Bethany Koby – mum, CEO, Social entrepreneur, designer, educator and art director.

Bethany journeys through her trajectory, from her education to the inception of Fam Studio and Tech Will Save Us. Johnston and Koby interrogate how technology can be an expressive medium, as opposed to just a tool, and also discuss the challenges & opportunities of parenting in the digital age.

Listen to the episode

In this podcast episode, Sally and Ollie discuss the myths behind female leadership style, the future of creativity, agency culture and design erudition.

How will agencies evolve in the next 5-10 years? Will the creative industry become more or less centralised?

These questions (and many more) are uncovered in this episode — we invite you to listen to this enlightening conversation.

Listen to the episode

For Refinery29, Erica Routledge, Alison Haigh and Tamsin Nagel share their insightful tips on how to land a role in the creative industries.

Find out more

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Written by Jennifer Hahn, Dezeen's piece expands on Second Sea, its nuanced elements and the project's aspirations.

Explore the article

In this episode of Endless Vital Activity, David Johnston meets with Adrian Lahoud - architect, urban designer, researcher and dean of the School of Architecture at London's Royal College of Arts. Johnston and Lahoud discuss Second Sea, why we need to stimulate debate around reparations, and the importance of reciprocity.

Listen to the conversation

Bestselling author and renowned breathwork coach Stuart Sandeman approached A&P to elevate the Breathpod brand to reflect the importance of simple breathwork and how it can transform your everyday life.

Stay tuned on our Instagram

A&P's Design Director Alison Haigh is featured in ‘The Designers’ series, hosted by The—Brand Identity. In this interview, Alison shares her transition into a leadership role and thoughts on how studios are going to adapt in the future, especially in the face of the global challenges ahead of us.

Read the article on The—Brand Identity

A&P is featured in Creative Boom's list of best places to work as a designer in the UK, according to Shillington and its graduates. All of our team members receive healthy salaries, training, a great East London location, travel opportunities, time to creatively explore every other Friday, and excellent career progression.

Read article on Creative Boom

For Endless Vital Activity Episode 3, David Johnston welcomes a radically new perspective to the season with architect Michael Pawlyn, and the two discuss what lies between our built environment and our natural environment: biomimicry.

Listen to the interview

Fitness innovator CAROL, which stands for CARdiovascular Optimisation Logic, approached A&P to overhaul their brand strategy and identity alongside the release of the CAROL Bike 2.0, an AI-powered exercise bike offering the shortest, most effective workouts.

Read the article on Creative Boom

Endless Vital Activity Episode 2 continues with Charles Eisenstein, a brilliant thinker and speaker whose work covers a wide range of topics, including economics, spirituality, and the ecology movement. Charles speaks with David Johnston about rethinking meta-systems—one of the more abstract topics unpacking everything from social and political systems to joy, parenting and more.

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Listen to the interview

The Nike Exploration Team approached A&P to create a series of experimental studies that would showcase the team’s rich athlete research including speed measurement, motion tracking, environmental monitoring and sensory data, as well as how the NXT team uses this data to inform product innovation.

View the case study

Endless Vital Activity Season III kicks off with Dame Jessica Ennis-Hill, an Olympic champion, three-times world champion heptathlete and the founder of Jennis, a fitness app synced to its user’s unique hormonal cycle

Listen to the interview

Endless Vital Activity - conversations to inspire radical action - returns with Season III this Summer 2022. This season is centred around the theme Rethinking Systems. Hosted by A&P founder David Johnston, we will engage in conversations that will reset our minds and preconceptions of subjects we thought we knew and understood. With new perspectives, we can reimagine our world.

Follow our podcast

2022 marks A&P’s 15-year anniversary and a starting point for entering our next stage of growth: we are in the midst of evolving into the agency of the future and could not be more thrilled to appoint Sally Oldfield at the helm. Sally brings masterful industry experience combined with an unwavering vision and acute leadership to truly cultivate the creative talent at A&P towards becoming the most progressive, future-proofed agency in sync with what society needs from us in the short and long-term.

Read our conversation with Sally

On Earth Day this year, we look back to our 'Kill Your Engine’ campaign launched in 2020, prompted by idling cars’ exhaust emissions from parents waiting to pick up their kids from school.

Read the article on It's Nice That

From construction workers to artists and skaters, iconic American workwear manufacturer Dickies has had a diverse and loyal following for 100 years now. Armed with a new creative vision and plans to enter new markets, the brand turned to Accept & Proceed to evolve its visual identity and ensure it was fit for purpose in the digital world.

View the case study

In response to the ongoing and devastating attacks on Ukraine, we are selling our Light Calendar print archive to raise urgent funds for Kyiv Independent. Independent journalists are rapidly adapting their work under the most challenging circumstances and they need support for this difficult and unpredictable task. The Light Calendar series are a decade-long project plotting the daylight seen in London throughout the year. We are selling this archive of collectable screen prints in recognition that a darker world - one without access to independent journalism and unheard voices in crisis - is no place we should be in today. 100% of sale proceeds will be donated to the Kyiv Independent.

Buy light, give light here

Over the last few days our team at A&P have found various resources, fundraisers, media channels and other sources of information that have allowed us to act, donate, help or contribute in some way shape or form to supporting the lives of Ukrainians. We have bookmarked these findings and collated them to a single page as an ongoing crowdsourced effort. We invite you—our friends, partners and the wider creative community—to contribute, share, and chime in.

View, add and share these resources on Notion

"They say 'you’re only as good as your last job.' I’d counter that with 'consistency is the true mark of a pro' as anyone can get lucky once or twice. The big question is, how do you get lucky, time and time again? It’s about who you collaborate with. It’s about what you expect from the partnership, and what they want from you in return. As a B Corp, at A&P we partner with visionaries—people who wanna upset the status quo, people who want to peel the edges of the sticker to see what lies underneath. Here’s a selection of people and projects we got lucky with last year." - Mat Jones, Executive Creative Director

View our 2021 showreel on Vimeo

From March 1st, Stephen Heath takes on his new role as Creative Director at Accept & Proceed, with Mat Jones becoming Executive Creative Director. Stephen has brought total commitment, camaraderie and craft into the decade-plus journey he’s been with A&P and is hungry for the moonshot. Constantly championing and challenging the designs we bring forth into the world, as well as the role designers play in influencing positive change, we’ve no doubt his leadership and vision positions A&P as new-world ready.

Read his full story on LinkedIn

FIT ADV apparel represents Nike’s most advanced apparel engineering developed to give athletes the performance and protection they need for use in extreme weather conditions. Working in close partnership with Nike, we developed a weatherized graphic system which includes atmospheric essence plates that capture the intensity of the three weather conditions as well as a set of graphic patterns that evoke their sensation and movement. Our collaboration continued with the Paris House of Innovation team with A&P art directing and producing the motion content for the FIT ADV product launch in store.

View the case study here

If You Could Jobs invites Accept & Proceed to share our approach to mental health and well-being within the workplace. Our Operations Director Erica Routledge shares the structures we currently have in place to support our team as well as new internal policies, initiatives and advice tor getting through this pandemic together.

Read our interview with If You Could Jobs