4 Andre Street LDN E8 2FN
EST 2007 #6225749
7
20
02
2024

Endless Vital Activity with Clare Farrell and Brian Eno

On the dawn of a new art movement called HardArt, David Johnston inaugurates season 4 with a powerful conversation with XR co-founder Clare Farrell and musician and artist Brian Eno on ‘Art and Activism’.

8
15
02
2024

A&P Welcomes Michelle Dona as Partner for Accept & Proceed APAC

As part of our continual commitment to progress – both globally and locally –, this week we announce our presence across APAC. Michelle Dona, longstanding Partnership Director of our London office, now takes up her new role as Partner for Accept & Proceed APAC.

8
07
02
2024

A&P Welcomes Jo Roca as Creative Venture Partner

With Accept & Proceed's continual commitment to focus on both global and regional partnerships and to bring a more together world, we have great pleasure in welcoming Johanna Roca as Creative Venture Partner for Accept & Proceed LA.

Together forwards.

4
18
01
2024

David Johnston on Figuring Things Out

Diving into the topic of creativity, Wil Brown and David Johnston discuss ritual, challenges to the status quo, the role of pioneers, curating space for creative exploration, citizen thinking, and more.

1
14
12
2023

Second Sea wins Graphic Design of the Year at Dezeen Awards

Our work for Second Sea has won the Graphic Design of the Year category at the Dezeen Awards 2023.

Congratulations to our design team, the team at Royal College of Art (Adrian Lahoud, Sam Jacoby and Benjamin Mehigan) and our digital partners ON.

4
13
11
2023

Designing the future with David Johnston

Listen to this thought-provoking conversation between Accept & Proceed Founder David Johnston and DashDigital on ‘Designing the Future’.

“When you think about a brand system or the design work that you actually create you're actually bringing into the world language and symbols which fundamentally change the way we behave in the world around us. That's a superpower – it's a dark art, and it comes with a responsibility.” 

8
06
11
2023

B-corp recertification score: 101.1

We’ve received our B-corp recertification with an accreditation score of 101.1. We’re feeling grateful and proud of the collaborative efforts of our team and our partners.

Looking back to our first B-Corp certification in 2020, we’ve come a long way. We’ve evolved our knowledge, interrogated our operations, raised our bar. And we’ve asked ourselves, every day, how we can use the power of design to generate positive environmental and social impact with our partners and within our communities.

We won’t settle here. Acknowledging the responsibility that comes with B-Corp status, this milestone energises us, strengthens our resolve, and keeps us focused fearlessly forwards.

Into the future, we commit to more evolution, more interrogation, more bar-raising. We commit to more self-analysis, more amplification and acceleration of impact in our networks. We commit to caring, for one another, for our work, for our planet. We’ll continue to move with urgency, create with necessity and design for the future.

4
18
10
2023

Matthew Jones joins panel at Ravensbourne University

Accept & Proceed Partner Matthew Jones will be joining Rave Late on Creative Changemakers at Ravensbourne University London on Thursday 19 Oct, alongside Andy Cook, Eider Fernandez of Zaha Hadid Architects, Sarah Ria Mursal and Professor Simon Robertshaw RCA, FRSA.

Join the panelists as they discuss creative change, through the lens of purpose, technology and society.

When: 19 Oct, 6:30pm

Where: Ravensbourne University London

1
14
09
2023

Second Sea longlisted for the 2023 Dezeen Awards

Our work for Second Sea has been longlisted for the 2023 Dezeen Awards, in the Graphic Design category. 

Congratulations to our design team, our digital partners ON and the team at Royal College of Art.

4
20
07
2023

My Life in Design with David Johnston

Accept & Proceed founder David Johnston switched places from host of Endless Vital Activity to guest of My life In Design last week, when he sat down with Claire Blyth from Red Setter to talk about his trajectory, the inception of A&P, the role of the designer in the emergence of a new society and the importance of designing for the future.

4
05
06
2023

Matthew Jones to speak at XChange

Accept & Proceed Partner Matthew Jones will be speaking at Ravensbourne University London’s XChange event this Thursday, 8 June.

Join him as he explores the role of purpose in the design industry alongside speakers from Creative Conscience, Mother and This Ain’t Rock’n’Roll.

4
29
05
2023

Open Call: Introducing Pool of Contention

As part of the The___Dream, the House team and David Johnston have collaborated to shape the Pool of Contention.

Shining a spotlight on co-creation, our community is encouraged to submit a confession in the form of an audio. Paired with this, we ask that you also set an intention, aligned with the future you want to be part of. Then, the pool becomes the medium and the message — hosting, echoing and releasing this plural amalgamation of confessions.

Both a collective and an individual experience, ‘Pool of Contention’ blurs the lines between introspection and liberation; private and communal; memory and intention; past and future.


If you wish to contribute, send a voice note to david@acceptandproceed.com.

4
26
05
2023

Second Sea wins pencil at D&AD Awards

Our work for Second Sea has been recognised at the 2023 D&AD awards, in the Integrated Design category.

1
18
05
2023

Second Sea receives Honourable Mention at 2023 Creative Review Awards

We’re proud to share that our work for Second Sea has also been recognised with an Honourable Mention at the 2023 Creative Review Awards.

Thank you to the judges, our design team, the team at RCA’s School of Architecture (Adrian, Benjamin, Sam) and our digital partner ON.

1
17
05
2023

Second Sea shortlisted for the 2023 D&AD Awards

We’re excited to share that D&AD has shortlisted our work for Second Sea at this year's awards.

Congrats to our design team, our digital partners ON and the team at Royal College of Art, Adrian Lahoud, Sam Jacoby and Benjamin Mehigan for making it happen.

4
01
05
2023

House of Beautiful Business: David Johnston and Adrian Lahoud to present Memories of the future

Accept & Proceed Founder David Johnston and Adrian Lahoud (Royal College of Art) will be speaking at The__Dream, the world’s most beautiful business festival. 


Titled ‘Memories of the Future’, David and Adrian will discuss Second Sea, the notion of home and systems of care.


When: June 2–5 2023

Where: Sintra, Portugal

4
02
04
2023

A&P at SuperCondensed

A&P's Design Director Alison Haigh will be speaking at TypoCircle’s SuperCondensed student festival alongside Aaron Merrigan, Emilie Chen, Nike Lyle & Sam Perkins.

4
08
03
2023

Creative Session at A&P

Coinciding with Women’s History Month, we hosted a creative session, dedicated to women, at our A&P studio. Wary of creating a box-ticking exercise, we designed this session as the first of a series of open spaces for us to collectively call ourselves to account on bias and unthinking, and contribute to awareness. The session kicked off with an enlightening share from the Strategy team, exploring the origins of the gender gap. The Design team then facilitated a richly inspiring team-wide share of creative women. The session ended with a prompt, for team members to contribute practical ideas to turn these principles into actions, showing up in our growth as individuals, our capabilities as a studio, our co-creations with partners, and our contributions as citizens.

Let’s be conscious - today and every day.

7
07
03
2023

Endless Vital Activity S3E5: Rethinking Tech with Bethany Koby

In this episode of Endless Vital Activity, David Johnston meets with Bethany Koby – mum, CEO, Social entrepreneur, designer, educator and art director.

Bethany journeys through her trajectory, from her education to the inception of Fam Studio and Tech Will Save Us. Johnston and Koby interrogate how technology can be an expressive medium, as opposed to just a tool, and also discuss the challenges & opportunities of parenting in the digital age.

8
16
02
2023

Untalented, Ep. 16: Sally Oldfield in conversation with Ollie Scott for UNKNOWN

In this podcast episode, Sally and Ollie discuss the myths behind female leadership style, the future of creativity, agency culture and design erudition.

How will agencies evolve in the next 5-10 years? Will the creative industry become more or less centralised?

These questions (and many more) are uncovered in this episode — we invite you to listen to this enlightening conversation.

8
15
02
2023

Refinery29: Invaluable CV Tips For Landing A More Creative Job

For Refinery29, Erica Routledge, Alison Haigh and Tamsin Nagel share their insightful tips on how to land a role in the creative industries.

1
15
02
2023

Second Sea on Dezeen

Written by Jennifer Hahn, Dezeen's piece expands on Second Sea, its nuanced elements and the project's aspirations.

7
15
12
2022

Endless Vital Activity S3E4: Rethinking Reparation with Adrian Lahoud

In this episode of Endless Vital Activity, David Johnston meets with Adrian Lahoud - architect, urban designer, researcher and dean of the School of Architecture at London's Royal College of Arts. Johnston and Lahoud discuss Second Sea, why we need to stimulate debate around reparations, and the importance of reciprocity.

1
15
09
2022

A Brand Toolkit that Captures the Power of Breathwork and Breathing

Bestselling author and renowned breathwork coach Stuart Sandeman approached A&P to elevate the Breathpod brand to reflect the importance of simple breathwork and how it can transform your everyday life.

2
12
09
2022

The Designers: A&P’s Alison Haigh on Learning New Skills and Getting Lost in London

A&P's Design Director Alison Haigh is featured in ‘The Designers’ series, hosted by The—Brand Identity. In this interview, Alison shares her transition into a leadership role and thoughts on how studios are going to adapt in the future, especially in the face of the global challenges ahead of us.

8
06
09
2022

15 Great Places for Graphic Designers to Work in 2022

A&P is featured in Creative Boom's list of best places to work as a designer in the UK, according to Shillington and its graduates. All of our team members receive healthy salaries, training, a great East London location, travel opportunities, time to creatively explore every other Friday, and excellent career progression.

7
05
09
2022

Endless Vital Activity S3E3: Rethinking Biomimicry with Michawl Pawlyn

For Endless Vital Activity Episode 3, David Johnston welcomes a radically new perspective to the season with architect Michael Pawlyn, and the two discuss what lies between our built environment and our natural environment: biomimicry.

1
18
08
2022

Brand Identity for a Human-Driven, Science-Backed Fitness Revolution

Fitness innovator CAROL, which stands for CARdiovascular Optimisation Logic, approached A&P to overhaul their brand strategy and identity alongside the release of the CAROL Bike 2.0, an AI-powered exercise bike offering the shortest, most effective workouts.

7
29
07
2022

Endless Vital Activity S3E2: Rethinking Meta-Systems with Charles Eisenstein

Endless Vital Activity Episode 2 continues with Charles Eisenstein, a brilliant thinker and speaker whose work covers a wide range of topics, including economics, spirituality, and the ecology movement. Charles speaks with David Johnston about rethinking meta-systems—one of the more abstract topics unpacking everything from social and political systems to joy, parenting and more.

1
05
07
2022

Using Athlete Research to Develop Experimental Studies

The Nike Exploration Team approached A&P to create a series of experimental studies that would showcase the team’s rich athlete research including speed measurement, motion tracking, environmental monitoring and sensory data, as well as how the NXT team uses this data to inform product innovation.

7
16
06
2022

Endless Vital Activity S3E1: Rethinking Women's Health with Jessica Ennis-Hill

Endless Vital Activity Season III kicks off with Dame Jessica Ennis-Hill, an Olympic champion, three-times world champion heptathlete and the founder of Jennis, a fitness app synced to its user’s unique hormonal cycle

7
News
08
06
2022

Endless Vital Activity Returns with Season III: Rethinking Systems

Endless Vital Activity - conversations to inspire radical action - returns with Season III this Summer 2022. This season is centred around the theme Rethinking Systems. Hosted by A&P founder David Johnston, we will engage in conversations that will reset our minds and preconceptions of subjects we thought we knew and understood. With new perspectives, we can reimagine our world.

8
News
27
04
2022

A&P Welcomes Sally Oldfield as the Studio's First Managing Director

2022 marks A&P’s 15-year anniversary and a starting point for entering our next stage of growth: we are in the midst of evolving into the agency of the future and could not be more thrilled to appoint Sally Oldfield at the helm. Sally brings masterful industry experience combined with an unwavering vision and acute leadership to truly cultivate the creative talent at A&P towards becoming the most progressive, future-proofed agency in sync with what society needs from us in the short and long-term.

4
News
22
04
2022

Why Making Good Work is No Longer Enough

On Earth Day this year, we look back to our 'Kill Your Engine’ campaign launched in 2020, prompted by idling cars’ exhaust emissions from parents waiting to pick up their kids from school.

1
News
08
04
2022

Celebrating Workwear Manufacturing Roots

From construction workers to artists and skaters, iconic American workwear manufacturer Dickies has had a diverse and loyal following for 100 years now. Armed with a new creative vision and plans to enter new markets, the brand turned to Accept & Proceed to evolve its visual identity and ensure it was fit for purpose in the digital world.

4
News
07
03
2022

Buy Light. Give Light.

In response to the ongoing and devastating attacks on Ukraine, we are selling our Light Calendar print archive to raise urgent funds for Kyiv Independent. Independent journalists are rapidly adapting their work under the most challenging circumstances and they need support for this difficult and unpredictable task. The Light Calendar series are a decade-long project plotting the daylight seen in London throughout the year. We are selling this archive of collectable screen prints in recognition that a darker world - one without access to independent journalism and unheard voices in crisis - is no place we should be in today. 100% of sale proceeds will be donated to the Kyiv Independent.

4
News
02
03
2022

Resources to Support Ukrainians

Over the last few days our team at A&P have found various resources, fundraisers, media channels and other sources of information that have allowed us to act, donate, help or contribute in some way shape or form to supporting the lives of Ukrainians. We have bookmarked these findings and collated them to a single page as an ongoing crowdsourced effort. We invite you—our friends, partners and the wider creative community—to contribute, share, and chime in.

1
News
24
02
2022

2021 Partnerships

"They say 'you’re only as good as your last job.' I’d counter that with 'consistency is the true mark of a pro' as anyone can get lucky once or twice. The big question is, how do you get lucky, time and time again? It’s about who you collaborate with. It’s about what you expect from the partnership, and what they want from you in return. As a B Corp, at A&P we partner with visionaries—people who wanna upset the status quo, people who want to peel the edges of the sticker to see what lies underneath. Here’s a selection of people and projects we got lucky with last year." - Mat Jones, Executive Creative Director

8
News
21
02
2022

15 Years at A&P: Moonlight to Sr Designer to Creative Director

From March 1st, Stephen Heath takes on his new role as Creative Director at Accept & Proceed, with Mat Jones becoming Executive Creative Director. Stephen has brought total commitment, camaraderie and craft into the decade-plus journey he’s been with A&P and is hungry for the moonshot. Constantly championing and challenging the designs we bring forth into the world, as well as the role designers play in influencing positive change, we’ve no doubt his leadership and vision positions A&P as new-world ready.

1
News
10
02
2022

Nike FIT ADV: Global Brand Experience and Campaign

FIT ADV apparel represents Nike’s most advanced apparel engineering developed to give athletes the performance and protection they need for use in extreme weather conditions. Working in close partnership with Nike, we developed a weatherized graphic system which includes atmospheric essence plates that capture the intensity of the three weather conditions as well as a set of graphic patterns that evoke their sensation and movement. Our collaboration continued with the Paris House of Innovation team with A&P art directing and producing the motion content for the FIT ADV product launch in store.

8
News
01
02
2022

How Can Employers Support The Mental Wellbeing Of Their Workforce?

If You Could Jobs invites Accept & Proceed to share our approach to mental health and well-being within the workplace. Our Operations Director Erica Routledge shares the structures we currently have in place to support our team as well as new internal policies, initiatives and advice tor getting through this pandemic together.