Altruistiq
Rebranding a climate tech startup
to balance data with purpose
to balance data with purpose
Altruistiq is a climate tech startup, balancing data with purpose. They are committed to improving the sustainability of the world’s largest companies, by creating a platform that enables teams to make decisions based on clear sustainability data measurement, management and exchange.
We were introduced to Altruistiq by Tom Sharp, who became a core collaborator in defining the language behind the visual identity.
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We created an identity system comprising a versatile colour palette, simple typographic system, bespoke image and graphic treatments as well as a series of digital applications that balance ethics and profits - altruism and business - to define Altruistiq.
![](https://assets-global.website-files.com/630cd3211e5a7c8228d20b2a/630cd3211e5a7c58a5d20bd8_AltruistiqTubeAd.jpg)
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