Brand Identity




Rebranding a climate tech startup
to balance data with purpose

Altruistiq is a climate tech startup, balancing data with purpose. They are committed to improving the sustainability of the world’s largest companies, by creating a platform that enables teams to make decisions based on clear sustainability data measurement, management and exchange. 

We were introduced to Altruistiq by Tom Sharp, who became a core collaborator in defining the language behind the visual identity.

We created an identity system comprising a versatile colour palette, simple typographic system, bespoke image and graphic treatments as well as a series of digital applications that balance ethics and profits - altruism and business - to define Altruistiq.