Cannondale SmartSense
Brand Identity



Cannondale SmartSense

Building a brand toolkit for Cannondale’s most innovative tech

Comprising a Radar, Lights and long-Life battery; Cannondale SmartSense is an awareness and visibility system that lets you relax and enjoy the ride ahead.

We were challenged with building a brand toolkit and video assets to communicate the SmartSense functionality and how it can help you enjoy your ride.