Accept & Proceed
Actually, we are
Accept & Proceed
Accept & Proceed is a London-based design studio dedicated to amplifying the power of visionaries since 2006. As a certified B Corp, we use our business as a force for good and consider the impact of all decisions on our people, community, and the planet. Our studio focuses on creative work that responds to societal challenges and pushes for positive impact, and we give 1% of our turnover to urgent environmental issues each year.
Our podcast series, Endless Vital Activity, hosts conversations with brilliant minds to inspire radical action. We take every other Friday off to explore new worlds and bring back fresh thinking, and we’ve been voted the tenth best UK agency by our peers.
From construction workers to artists and skaters, iconic American workwear manufacturer, Dickies has had a diverse and loyal following for 100 years. Armed with a new creative vision and plans to enter new markets, the brand needed to evolve to ensure it was fit for purpose in the digital world.View case study
Endless Vital Activity Returns with Season III: Rethinking Systems
Endless Vital Activity - conversations to inspire radical action - returns with Season III this Summer 2022. This season is centred around the theme Rethinking Systems. Hosted by A&P founder David Johnston, we will engage in conversations that will reset our minds and preconceptions of subjects we thought we knew and understood. With new perspectives, we can reimagine our world.
A&P Welcomes Sally Oldfield as the Studio's First Managing Director
2022 marks A&P’s 15-year anniversary and a starting point for entering our next stage of growth: we are in the midst of evolving into the agency of the future and could not be more thrilled to appoint Sally Oldfield at the helm. Sally brings masterful industry experience combined with an unwavering vision and acute leadership to truly cultivate the creative talent at A&P towards becoming the most progressive, future-proofed agency in sync with what society needs from us in the short and long-term.
Why Making Good Work is No Longer Enough
On Earth Day this year, we look back to our 'Kill Your Engine’ campaign launched in 2020, prompted by idling cars’ exhaust emissions from parents waiting to pick up their kids from school.
Endless Vital Activity
Bringing you conversations to inspire radical action, Endless Vital Activity is our podcast hosted by A&P Founder David Johnston. Each season we engage in wide-ranging conversations with radical thinkers, artists, scientists, and activists about the problems we have been given to solve, and seek new perspectives to reimagine our world.
David and Paola explore her philosophy of design for the people, why she compares her role as a curator to that of a movie director as oppose to a storyteller, plus Paola lifts the lid on the production of her speaker.
David and Ravi discuss how the intersection between human rights and technology is disrupting the discipline of law as we know it, and why meeting societies rapidly changing needs requires a multifaceted approach to law.
David and Liam discuss how ‘humanness’ in future will exist in tech blind spots, the importance of visual language to detail a story, and the power of using fiction to travel through futures to correct infrastructure.
Working with A&P
The world we’ve been given to solve. It’s a phrase as big as your horizons. The brands and visionaries we work with are worlds in themselves. We shape and strengthen them. But we – brands and A&P – working together, look at other worlds too. Climate change, sustainability, community, responsibility, love. Design is an energy for good and we have big horizons when we think about what it can do.
If you share our vision, have a look at our open positions.