Nike Climate Week 2025

This Climate Week, we worked with Nike to design an experience that fused technical detail with sensory immersion, allowing visitors to not just learn about Nike's process but feel it too. From user journeys and bespoke invites to immersive sound design, mood films, augmented digital displays, and curated installations, every element was crafted to embody Nike’s approach to continual progress.

The experience, named The Relentless Pursuit, explored how innovation emerges from insights gathered through multiple perspectives. Organised around the themes Lighter, Faster, Further, the space was divided into three zones. Within each zone, products were set against mirrored backdrops to provide visitors with a full 360° view of each innovation, while digital screens combined live feeds of the products with augmented layers of analysis and annotation—revealing how technical detail and human perspective converge to drive breakthrough thinking.

The result was an immersive experience that placed athletes* at the centre. It shifted the focus from outcomes to intent, capturing the drive that makes real change possible. Because for Nike, sustainability isn’t a trade-off to performance—it’s innovation for the love of sport.

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