Visual Centre




Innovation comes from constant R&D

The Nike Sport Research Lab (NSRL) is Nike’s epicentre of knowledge, proven insights, and guidance for athletes to maximize their potential, in body and mind. For more than 40 years, the NSRL has applied the power of science to revolutionise Nike products and services, unleashing the performance and potential of athletes everywhere.

Recently, Nike opened the new LeBron James Innovation Center in Beaverton, Oregon as the home to the NSRL. We were invited to radically reimagine and inspire how athletes, sport scientists and visitors would interact with the new space through data visualisation.

We created a brand, an adaptable toolkit and framework with NSRL’s core values at its centre. We also created a motion piece based on the NSRL manifesto in collaboration with Tom Sharp.