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Nike HOI NYC Alphafly Next%
Motion Design

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Alphafly Next%

Launching the world’s fastest
running shoe

Nike’s North America Retail Experience Design Team was interested in creating motion content for the House of Innovation in New York City to launch their new Alphafly Next% shoe.

We collaborated with Nike to take over the entire Arena area on the ground floor of the shop with bespoke motion content combined with existing campaign footage to reveal the design and development process of the world’s fastest running shoe.

From initial sketches through to prototype testing and finally Eliud Kipchoge’s record-breaking marathon performance, the immersive in-store animation captured the entire process of bringing Alphafly Next% to life and seeing it in action.

In addition to this digital campaign, we also created motion content for the Nike Air Vapormax 2020 Flyknit HOI campaign. We approached this story with a sustainability perspective which interlaces the new product with Nike Move To Zero values.