Nike House of Innovation NYC

Alphafly Next% campaign

Nike House of Innovation NYC

Alphafly Next% campaign

Continuing our collaboration with the Nike NA Retail Experience Design Team, we created motion content for the entire Arena area on the ground floor of HOI NYC to launch the new Alphafly Next% shoe. We blended a combination of bespoke motion content and existing campaign footage to reveal the design and development process of the world’s fastest running shoe from initial sketches through to prototype testing and finally Eliud Kipchoge’s record-breaking marathon performance.
HOI NYC Alphafly Campaign - Athlete Speed testing - Sunset
HOI NYC Alphafly Campaign - Athlete Speed testing
HOI NYC Alphafly Campaign - Athlete Speed testing - Fire
HOI NYC Alphafly Campaign - Future Fast Model
HOI NYC Alphafly Campaign - Product testing
HOI NYC Alphafly Campaign - Overview