Nike Move to Zero

A vision of zero waste

Nike Move to Zero

A vision of zero waste

We are supporting Nike to confront a defining issue of our time. The relationship with our planet and its resources. 

We worked collaboratively with Nike’s Global brand team to generate a cohesive and expressive system for ‘Move to Zero’. Nike’s move towards a zero carbon and zero waste future, to protect the future of sport. With this in mind, our challenge was to develop an identity with the same principles of reduction, function and responsibility.
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