Rewriting the value chain to create intelligent sustainability
BMWs i3 is a truly visionary moment of design. They questioned the very foundations of what is known to reimagine what is possible.
After unpacking the lengths that the team went to ensure that this zero-emissions vehicle was sustainable in such a rich and diverse way, we built a system to tell the story in its truest and simplest form. Utilising the car itself as the canvas we distilled the statistics down to numerical forms that celebrated the World’s most sustainable car.