Beats by Dre

Launching the worlds most advanced headphones

Beats by Dre

Launching the worlds most advanced headphones

Beats New Solo Pro actively blocks external noise and uses real-time audio calibration, giving you the space you need to create and stay inspired. We created an experience in Harrods new menswear department that coincided with the launch of these new headphones.

Acting as a metaphor for the noisy environment that surrounds us, we built three immersive pods that encapsulated the headphones and utilised typography and brand colours from the Noise is Cancelled campaign. 

Just like the product the experience was responsive to the visitor, by using proximity triggers we were able to silence the visual noise and tell the story of the New Solo Pro's noise cancelling capabilities.