Canary Wharf Residential

Celebrating 30 years of Transformation

Canary Wharf Residential

Celebrating 30 years of Transformation

A world first, every headline for our Canary Wharf Residential campaign was created by a generative algorithm which we fed with words unearthed from over 30 years of Canary Wharf press articles. Our system takes the nouns and verbs from the archive of articles to create new 3 word slogans.

Acting as a metaphor for Canary Wharf as an increasingly diverse environment – our campaign uses the unexpected nature of randomised phrases to create a system that connects nouns, verbs and nouns to reveal thousands of possible word combinations, all with a positive, poetic feel, speaking into the power of the evolving community in this exciting area.

#UnpredictiveText
Single screen station
two screens tube station

The use of bold typography paired with an honest black and white colour palette gives the campaign a standout premium feel in an otherwise noisy advertising landscape. Our campaign identity represents a world first in an innovative yet authentic way. It showcases Canary Wharf Residential's unique status as a place that will energise people by connecting, surprising and inspiring them.
Wide screen mall
Tall posters
poster
hoardings
2 posters - mall
CTA close up
poster by door