Student housing provider BaseCamp, approached us to develop the name and visual identity for their new esports enterprise, offering training camps and gaming centres across Europe. The identity needed to reflect their holistic approach to training, which covers everything from rig building to fitness and nutrition, whilst also appealing to a diverse mix of gamers.
As BaseStack exists to unlock the potential of all gamers, the identity celebrates the uniqueness of each game, event and player. Taking visual cues from online chats, we constructed a bespoke symbol language that the community could come to understand and utilise.
In collaboration with Tom Sharp www.thepoetryofitall.com